Debuted in recent hours in the US market the new Amazon offered for streaming video. Prime Video is now being made available as a stand-alone proposal with a monthly fee of $ 8.99. The service was previously available to Amazon Prime customers compared with a year subscription for the price of $ 99. As well as Netflix, the new service for video streaming will offer original and exclusive TV series, such as Transparent and Mozart in the Jungle.
Single price, unlike Netflix, which offers three price points. The $ 8.99 Amazon Prime Videos are higher than a dollar cheaper than the offer of Netflix, however, it does not support playback of HD content. To take advantage of playing HD content with Netflix salt and $ 9.99 in the US market as a result of the increase in early 2016, then an extra dollar of Amazon Prime Video. The service for streaming video from Amazon also offers the ability to download video for later viewing, unlike Netflix.
A spokeswoman for Amazon said that the service can be freely switched on and off, introducing a flexibility that rivals Netflix and is more useful for users, for example, I do not intend to exploit it during specific times of the year, as the summer holidays (important difference compared to Amazon Prime Video with fixed annual fee).
Amazon, simultaneously, has chosen to make available also Amazon Prime as a service can be activated on a monthly basis rather than annually. Thus it will benefit from the possibility of offering Prime Video as part of the service package for users that Prime will pay a marginally higher fee of $ 10.99.
It is not yet known if Amazon decides to extend the offer Prime Video to other markets, starting with the Italian. The desire to enter into an even more decisive in competition with Netflix does not exclude such a possibility. The activation of the new offer Amazon Prime Video occurred a few hours after the closing of Netflix's quarterly report, not random move, which could follow the video streaming giant response.
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