Facebook like YouTube: users could be paid if productive

Just as YouTube, Facebook may soon allow users to generate some profit from their published content. It seems that this week the social network has circulated a survey to a limited audience that reads a series of monetization options for users of the service. A report the novelty was the US website The Verge, however, stating that "it is just a poll."

It seems clear that Zuckerberg and his colleagues want to give one more reason to post, since it seems that users are moving en masse to other shores in respect of personal content. Among the ideas of monetization we include: a "piggy bank for tips" with which users can receive donations from the "follower", sponsored content, or the simple sharing of the revenues coming from the advertising banner. There is also a chance to see a button to "Call to Action", similar to that of Facebook pages, allowing the user to register to post the page or buy something.

At the time of writing it is unclear how the news are close, and if the company is really willing to deliver these capabilities to its users. The survey was sighted by a trusted by the user, and it is very likely that it was only divulged to very specific users or celebrity web. A strategy of this type would fit very well in any case within recent moves made by Zuckerberg Company: with Instant Articles available to all Facebook opened to the professional market, while the Live Video allows its users to post live sponsored content with logos in plain sight.

Despite the recent expansion of many web services, there are not many social platforms that provide the viewer with a direct gain to its users, even those who have behind big numbers in terms of followers. On the other hand, however, the "star of the web" for example grown to the sound of like on Instagram, Vine and Snapchat have managed to monetize through alternative methods, such as going to personally seek agreements with brands and advertising. On the basis of that taken from YouTube and, for example, Twitch, Facebook could start experimenting in this sense also of social services based on more traditional content.

Zuckerberg has probably realized that he needs to change something in Facebook's structure to attract a greater number of "influencers" and is asking just what to change to make them more profitable their time on the company. Poll inside no shortage of questions to add any features, such as more accurate statistics for video views or for the engagement of individual posts. At the moment all this is "only a survey," as the precise source, however it is clear that such an internal test of the company follows some news for end users.