A new rumor is added to the various rumors and speculation surrounding the mysterious "Project Titan" Apple, the project that concerns the development of a car without a driver. Today we talk about a secret laboratory located in Berlin that would address in concrete design and production of future vehicles.
The Frankfurter Allgemeine Zeitung argues that the secret lab is occupied by a staff of up to twenty employees "elite" from the field of German car production. The group would be composed of representatives of various professional roles and skills, including engineers, programmers and even vendors.
The ideas and creativity of these figures would be harnessed by managers of automobile companies from which they come, and can now be combined and developed into what seems to be an incubator for the vehicles of the future. Development ideas do not concern only the characteristics of the vehicles but also the study of potential partnerships for the production, possible regulatory problems and potential sales problems.
Among the new information circulating by the German publication, it seems that the first Apple automobile will be electric propulsion, even if the first versions will not be characterized by autonomous driving capabilities since the technology would be still in the development phase. Apple also does not currently have a sales and service network that can support marketing and maintenance of road vehicles, and for that reason could think of a vehicle-sharing mechanism similar to servizo DriveNow BMW.
Finally the rumors claim that Apple may turn to Austria's Magna Steyr, a contractor company to automobile production which currently produces some vehicles for other automakers, including Mercedes-Benz G-Class, Mini Countryman, Mini Paceman and Peugeot RCZ.
The Frankfurter Allgemeine Zeitung argues that the secret lab is occupied by a staff of up to twenty employees "elite" from the field of German car production. The group would be composed of representatives of various professional roles and skills, including engineers, programmers and even vendors.
The ideas and creativity of these figures would be harnessed by managers of automobile companies from which they come, and can now be combined and developed into what seems to be an incubator for the vehicles of the future. Development ideas do not concern only the characteristics of the vehicles but also the study of potential partnerships for the production, possible regulatory problems and potential sales problems.
Among the new information circulating by the German publication, it seems that the first Apple automobile will be electric propulsion, even if the first versions will not be characterized by autonomous driving capabilities since the technology would be still in the development phase. Apple also does not currently have a sales and service network that can support marketing and maintenance of road vehicles, and for that reason could think of a vehicle-sharing mechanism similar to servizo DriveNow BMW.
Finally the rumors claim that Apple may turn to Austria's Magna Steyr, a contractor company to automobile production which currently produces some vehicles for other automakers, including Mercedes-Benz G-Class, Mini Countryman, Mini Paceman and Peugeot RCZ.
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