Facebook still against the catch-click sites: Official new change in the algorithm

For years, Facebook tries to refine their algorithms to give priority in the News Feed to content considered relevant, although with some difficulty breathing. In the summer of 2014 claimed to have refined their code to give less importance to content click-baiting, last year instead began to consider more important the time spent on the page, than the simple view count. The goal is to give greater prominence to quality content.

The latest changes made by the technicians of the company and announced in recent hours are based precisely on the same mission: to give truly interesting content users and combat the problem of catch-click sites, exploiting the action apparently very interesting titles and calls, directing the 'user to content that, after all, they are not so interesting. This practice is colloquially called click-baiting.

This name indicates that more and more abused on social methodology with which to manage an account or a page leads to external links often imbued with banner advertising for purposes of course aimed to gain. Who publishes the content tries to capture the user's attention with titles often sensationalized, yet without specifying exactly the topic which is discussed within it. widespread practice and abused on social Zuckerberg.

The latest changes aim to give even greater importance to the time spent in viewing the content as with click-baiting headlines the effect obtained is comparable to that of a "rebound", with the user entering the page coming in a few moments after checking the paucity of content. In addition to this feature, the new algorithm also aims to analyze the diversity of the content posted by the page.

At present the algorithm changes are planned mainly on Instant Articles and the mobile browser: "With these changes we want to better understand which items may be interesting for users relying on the time spent inside, this way is more likely to see content the reading of which may be of interest, "it said in the statement released publicly by the company, and that you can find at this address.

In short, Zuckerberg wants to make it even more powerful tool bringing the Instant Articles in the News Feed of content that users can effectively arouse their interest. The new algorithm will be released gradually in the coming weeks, with some publishers may have a small impact on the company in the generated traffic.