Disney stops distributing video games, dies Disney Infinity

On the sidelines of the publication of financial results for the second quarter of fiscal 2016, Disney announced its disengagement with respect to the distribution of video games. Disney Infinity, the industry franchise toy-to-life supported by a very important investment, ceases to exist. The production of the planned upgrades is interrupted and the studio responsible, Avalanche Software, ended with the dismissal of 300 employees.

The operation will lead to the closure of Avalanche Software has a cost of 147 million dollars, as does knowing the same Disney. "It was a very difficult decision because we were able to bring Disney Infinity to a high standard and considering the passion of the fans," said Jimmy Pitaro, president of consumer products and interactive media division of Disney.

So Disney is disengaged from video game distribution, but will remain involved in the industry because its franchises will continue to be transposed on average videogame by third parties. For example, Electronic Arts holds the license on the production of video games based on Star Wars.

The decision to arrest the growth of Disney depends toy-to-life sector where, in addition to Disney Infinity, the Skylanders competition from Activision and Nintendo amiibo. After growing share to 7% rivenuta in 2015, analysts predict a meltdown for the toy-to-life in 2016. And Disney had long since decided to leave the other sectors of the gaming industry to focus exclusively on Disney Infinity.

Disney Infinity is a universe that welcomes all entertainment franchise that revolve around the orbit Disney. It is divided in two different game modes: Worlds and box of games: in the first case these are cinematographic adventures, with different gameplay depending universe Treaty, pointing sull'immersività as do the films from which they derive. In the box of games, however, players have the opportunity to experiment freely, creating scenarios and of completely new game experiences, mixing worlds and characters from different universes, then obviously play as thus created, as well as share it on the network.

Overall in 2015 Q2 sales of the gaming division of Disney are decresciute 2% up to $ 1.2 billion, while profits were downsized by 8% up to $ 375 million.