Windows 10 more advertisements (app) on the Start menu with the Anniversary Update

Microsoft has confirmed at the WinHEC conference further changes to the operating system Windows 10 introduced with the obvious aim of encouraging the download and installation of apps, and, consequently, offer developers new incentives to invest in the latest release of the Windows operating system . In a slide contained in the official PDF widespread at the WinHEC Microsoft confirms that the number of reported Tiles on the Start menu, dedicated to the promotion of apps and games in the Windows Store will be doubled from the current 5 to 10 future.

The change will be introduced with the Anniversary Update update scheduled for the summer. For reference, it is reported that Neowin, the site that first identified the official slide that confirms the change, advances the shared doubt that the 10 tiles '' advertising '' will be present only in case of a new installation of the operating system Windows 10 Anniversary Update; They represent, in other words, a business operating system ticket that suggest right now the opportunity to enrich the PC software supplied with the app more deserving to be publicized.

You will naturally be free or not to install the app out and removing or replacing the tiles. The operation will therefore remain the same as that of the 5 tiles that advertise apps and games in the start menu of the current version of Windows 10: a tap start immediately the Store allowing installation of the highlighted content. In parallel, it will reduce the number of app stock of Windows 10 operating system in the Start menu: you will go from the present to the future 12 17 app app.

The tiles "advertising" likely, like any type of advertising, to be perceived negatively by the user end, but, with the premises above, the system is not overly intrusive for the user, as mentioned, will be free to delete in a few tap unwanted content. At the same time, doubling the extension of the "showcase" the private developers will represent an additional tool to capture their attention and encourage the creation of apps for Windows 10.

The store Windows 10 (and Windows Mobile 10), from the outset, has had to deal with a consistency and a park of app quality is not comparable to that of competitors store, and although the situation has improved in the last months ago, one can certainly say that ' "app gap" compared to competitors has been bridged. Not surprising, therefore, we renewed Microsoft's investment in initiatives that may prove advantageous to the community of developers and, indirectly, for the end user.