Goodbye to MixRadio, LINE closes the music streaming service

In a market characterized by the proliferation of music streaming services to survive it is not easy. They are aware of the MixRadio managers announcing today were the outage. Specifically, LINE, which acquired in 2014 by the Microsoft service, has notified their intention to terminate all activities of subsidiary companies MixRadio Limited and the final stop at the option of listening to music content MixRadio expected in the coming weeks to allow the network to partners who have supported the interrupt service in the optimal manner.

LINE clarifies the reasons that led to the adoption of the decision, mainly related to economic reasons and the assessments of the performance of the subsidiary. MixRadio, which continued to operate independently after the acquisition by LINE, has had over a year to convince the leadership of LINE Corporation to maintain the service active, but, obviously, the results were not sufficient. LINE has had to make choices and preferred to give priority to the music streaming service LINE MUSIC managed personally and active, at the moment, only in Japan and Thailand.

The name of MixRadio was often associated with the "old Nokia", ie the company that led actively pursuing the business phones and smartphones. It was in fact the Finnish brand to inaugurate making it available exclusively for its smartphones. Following the sale of the mobile division of Nokia to Microsoft, its business was transferred to the house of Redmond, but living with the music service currently known as Groove Music appeared early on not so simple. The rest of the story should be known: Microsoft, in order to avoid duplication of music services, decided to sell the division to LINE in December of 2014 and with LINE comes the final closure.


Please remember that MixRadio is accessible via the web and the mobile client for the most popular platforms; in the light of the press today, it is more correct to say that will be for a few weeks. The alternatives are certainly not lacking, although the MixRadio admirers, some of which are Windows Phone users who have enjoyed the service during exclusive distribution with the Lumia smartphone, will be forced to salute him, perhaps with a little 'of regret .