iPhone 5se, deal worth 5.5 billion dollars to Apple

Apparently there is still a great market opportunity for smartphones with a small display, at least for Apple. The Cupertino company could in fact generate annual sales of more than $ 5 billion from the sales of the next iPhone and hypothetical 5se, the 4-inch model expected to debut next month of March. To estimate the market screening was Amit Daryanani, analyst for RBC Capital Markets.

iPhone 5se unofficial concept

We could be called iPhone 5se as the spiritual successor to the iPhone 5c, an experiment not too managed by the company. Precisely why industry experts have welcomed discreet surprise rumors about the new cheaper iPhone by 4 inches. But Apple could take a slightly different approach than the previous polycarbonate model, with a more elegant design and a form factor similar to that of the current top of the range.

In a note to investors Daryanani wrote that the next 4-inch iPhone will add $ 5.5 billion to sales of Apple in 2016, with an estimated average price of $ 550 for the new model. According to the analyst, Apple will sell about 10 million iPhones 5se, which will marginally cannibalize sales of higher-end models. Although 5.5 billion may seem like a lot of money, in fact, only 2% will impact on Apple's total revenue for 2016.

iPhone 5se will not be the end of the record, but a bit 'as 5c last, represent the cheapest proposal of the line-up of Cupertino, especially in emerging countries. Daryanani speaks mainly of the Indian market, one of the most important and fastest-growing in the smartphone arena, where the company founded by Jobs currently has a low penetration. RBC expects that Apple will produce less than 20 million iPhones, a low-risk investment for society when compared to production volumes significantly higher of top of the range.