On balance it was inevitable. Given that Instagram is owned by Facebook, the probability that the strategies and technologies used by the giant created by Mark Zuckerberg will also flow back over its subsidiary it is high. One of the glories of Facebook is to provide a content feed according to the interests of each user, using its algorithms and showing only what he has good chance to be liked and be interesting to it. Up to now Instagram has instead followed a simple logic and perhaps more dated, in chronological order.
Starting from the assumption that people will lose about 70% of their feed daily, Instagram also decided to change tack, adopting an algorithm able to highlight the contents of probable interest each time a user opens the app, avoiding thus missing the appointment with the video or the photos that they probably deserved his little heart.
So if last night your favorite musician has posted a video with an unmissable treat, you'll end up in the top results the next morning and you will not be forced to scroll to minutes the stream of people that you follow to find him. As specified in the Instagram blog post explaining the change of course, no content of the people who follow will be hidden, will all be there, but just in a different order. The new approach will be tested in the coming months on a limited number of users, number that will slowly more and more extended. You do not like the new direction? Someone has already thought about the petition calling on Instagram to remain anchored to the simple chronology.
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