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Monday, March 28, 2016

Revive Yahoo? According to some investors it is possible, changing CDA and CEO

Starboard Value, an investment group which owns about 1.7% of the American Yahoo shares, would be promoting an action that issues of fact set in motion a radical action of change, separation of the internal parts of the company or their possible sale.

Starboard Value aims to completely change the company's board of directors, and possibly to replace the CEO Marissa Mayer, as responsible for the reduced performance recorded by the company over the past years.

The history of the last 10 years and Yahoo has made several changes of leadership, until the arrival of Marissa Mayer in the month of July 2012 from Google. Mayer was the fifth CEO of Yahoo in the previous 5 years, confirms that the company has been driven without the necessary managerial stability that is required in turbulent times such as at the turn of 2010 for the web industry.

Specifically Starboard Value argues that the current valuation of Yahoo greatly underestimates the actual value of the company: a replacement of the board can lead to those changes as necessary to show the real effective value of the company.

Hard not to think that if this goes in the direction indicated by Starboard Value, there will be no direct implications on Marisa Mayer and his position as CEO of the company. That this will allow Yahoo to recover it we can say only after the fact: for years now the company tries in some way to return to the glories of the past, but so far without success.

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