For 2021 sales of tablet expected to fall by 33%

The tablet market is going through a difficult phase? The answer can only be positive, in light of the drop in sales recorded over the past two years. The causes are many but can be summarized in two separate trends: on the one hand in mature markets has reached a saturation level of the application with a system update rate that is becoming less and less frequent. Across Asia the tablet application called White Box, that is not tied to a strong trademark, is steadily shrinking but Asian consumers continue to be more interested in the proposals smartphones with screens from very high diagonal.

The resultant is then continued contraction in sales estimates for the coming years, with a figure that indicates ABIResearch in 140 million tablets to be sold in the course of 2021. By way of reference had closed 2015 with sales of about 207 million tablets : it therefore expects a significant reduction in sales in the coming years.

decrease in sales but also change in the type of product mix, including so-called tablet solutions "branded" and the white box models. The first will continue to increase its market share, rising in 2016 to 70.6% of the total compared to 67.8% in 2015 and reaching 88.5% stake in the forecasts for 2021. In mature regions are the tablet branded ones that are purchased by consumers for more but this trend was even more evident in developing regions, where demand is gradually shifting toward premium tablet products while decreasing the absolute number of devices sold each year.

Over the years we will see a further dynamic, one that will see the regions in developing represent a majority share in tablet sales. If in 2015 the most developed economies have bought 63% of branded tablet type, for 2021 estimates predict that such tablet will be sold for 57% of the total in emerging regions and developing.