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Xiaomi presents the rice cooker pot that controled with smartphone

The market of Internet of Things (IoT) is expected to explode in the coming years; more and more companies are investing resources in the development of "smart" devices, interconnected by exploiting the cloud and network connectivity. Among the companies interested in being in the sector Figure Xiaomi, known name in the western market for Android smartphones that have caught the public's attention by virtue of the good value for money.

To achieve the purpose, Xiaomi presents "I Ecosystem", a new program through which the Chinese company will be responsible for marketing a wide range of gadgets connected to the Internet and be able to communicate with other devices. The first product does not fail to attract the attention of hardcore tecnofan ... and love cooking.


It's called MIJA, short for me Induction Heating Pressure Rice Cooker, and is essentially a pressure cooker for induction cooking rice. Its peculiarity is that it can be managed by smartphone and the app I'm Home, allowing the user to control every aspect of cooking rice. The project is the result of extensive development work lasted 18 months and d which was attended by about 30,000 testers. Xiaomi presents as follows the features that make smart what, otherwise, would be a simple kitchen utensil:
Users can scan their rice box to identify the type, brand and origin, and, based on those factors, the rice cooker can adjust its method of heated and adapting best to the type of rice. Currently it supports more than 200 brands of rice, destined to grow in the future, and in 2450 the heating mode.
The special "smart" device, which can also be set for baking cakes and other dishes, will be marketed as of April 6 next year in China at a price of 999 RMB (just under 140 Euros according to the current exchange rate). At the moment, there are no official confirmations on commercializing MIJIA pot in the international markets,
It is objectively a more directed to users Asian product, which can appreciate the benefits of a rice cooker pot - more so if "smart" - more than it does that of Europe. A device which, in Xiaomi hopes will compete with the innovative Japanese rice cooker, pointing at a price on average four times less than that of such products.

MIJA, beyond the events relating to the marketing in the European market, is equally deserving of attention, mainly because it adds another element to understanding how, thanks to the internet of Things, objects commonly used in our homes will change becoming more and more "intelligent" (or, at least, more easily programmable taking advantage of wide spread products such as smartphones).
To underline the fact that the Xiaomi projects in the field of the Internet of Things go well beyond a pot: the company has confirmed major investments in 55 companies that design smart devices and has plans in the future to further intensify the resources to produce devices in that category.

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