Drive Tribe, from Top Gear conducting a new site for car enthusiasts

Jezza, Hamster and Captain Slow - aka Jeremy Clarkson, Richard Hammond and James May - together with the entrepreneur Ernesto Schmitt revealed he wanted to create a reference point on the network for automotive enthusiasts. For the uninitiated, we're talking about the three iconic conductors of Top Gear, the famous show produced dallla BBC that since 2002 offers a variety of humorous columns and desecrating the world of cars.

The new site will be called DriveTribe and host numerous content, video and written, directed to different categories of car enthusiasts. According to Hammond: "Gamers have had Twitch, tourists Tripadvisor. Who is fond of cars do not have anything. There is no large-scale online motoring community where people can meet and share videos, comments, information and opinions. DriveTribe will change everything what. " The Clarkson comment is, as usual, much more pungent: "I did not understand DriveTribe until Richard Hammond did not say: 'It' s like YouPorn, but with cars."

In particular, the distinctive element of DriveTribe will be just the "tribes", or tribe, managed and coordinated by dedicated editors. Each tribe will focus on different niches of the automotive world, users will be able to join it according to their own tastes and interests. On the web there are already very thematic vertical sites dedicated to specific areas of the automotive world (almost flowing into parochialism), and the goal of DriveTribe is precisely to create a new benchmark inclusive of different factions.

It is a bold move, far from any guarantee of success: unlike a weekly television show, the web presence requires a steady stream of new content every day, an activity that must be reconciled with the production of videos and the management community. DriveTribe will be online as of autumn 2016.