VAIO for Windows Mobile 10

VAIO is a brand that will probably be familiar to those who have followed the trend in the notebook market and has enjoyed the notebook line that Sony had marketed using that mark. The events of the portable division of Japanese manufacturer are well known, in 2014, Sony has sold to JIP (Japan Industrial Partners), a Japanese investment fund that, slowly, began to rebuild the business laptops, starting from the mother country and expanding the activity until reaching the US market.

VAIO has given signals rather eloquent want to explore the market of Windows Mobile smartphones 10: the first clues to this effect had emerged in the fall of 2015, on the occasion of the Windows 10 Device Media Partner Briefing. The VAIO brand had been reported clearly between Microsoft partners engaged in the production and sale of 10 Windows Mobile devices for the Asian market.

Widespread evidence in recent weeks are reflected in the new Phone Biz, a phablet 10 Windows Mobile which is designed to not go unnoticed in the segment. Looking at the technical details, it soon becomes clear that this is not one of the many Windows Phone / Windows devices 10 mobille low-end products in Asia and destined to be rebranded and marketed in the international markets, as a device that immediately highlights a constructive care and attention to the design that is in line with the canons of construction of the VAIO products.

It starts from the shell made of aluminum and it comes to the integration of a SoC which, together with an appropriate amount of RAM and despite membership in the midrange segment, allows you to take advantage of the advanced features of the Windows Mobile operating system like 10 Continuum .

Detailed technical features include:

Snapdragon SoC 617
5.5 "Full HD display
3 GB of RAM
16 GB of storage memory, expandable via microSD up to 64 GB
13-megapixel camera
LTE connectivity, Wi-Fi ac, Bluetooth 4.0
2800 MAAH battery
Support Continuum mode Windows Mobile 10
The sale price was set at 50,000 yen (about 381 euro exchange rate) for the SIM Free version. VAIO plans to distribute the Phone Biz in April, in collaboration with the Japanese mobile operator NTT Docomo.
In light of the above, some final remarks appear appropriate. First, at the time, the arrival of the smartphone in the Italian market appears unlikely. Secondly, as mentioned, VAIO Phone Biz is a Windows Mobile 10 which, at least on paper, can not be considered "anonymous" and not only for the design.

It is a midrange with a hardware equipment that has no equivalent in the catalog of smartphone Lumia Windows 10 Mobile, articulate - for now - in the proposed low-end (Lumia 550) and high (Lumia 950/950 XL), and also expanding the 'scope of observations to other brand alternatives are scarce. Considerations on the one hand they grow regret for not attend the distribution of the device in the European market and, second, leading one to think positive for the ecosystem grow the arrival of Windows 10 Mobile Phone models like the Biz.