Alibaba invests $ 800 million in startup augmented Magic Leap reality

The augmented reality and virtual reality solutions are increasingly ready to debut on the market, with underlying technologies that are constantly evolving and becoming more and more accessible to the bulk of the public. One of these is Magic Leap, which had in the past also invested Google and which presents itself as the main rival to Microsoft HoloLens.

A consortium led by Alibaba, the well-known Chinese e-commerce led by the histrionic Jack Ma, announced a 793.5 million dollar investment in Magic Leap. It is not the first investment received from Magic Leap, which as early as February 2014 accaparrava $ 50 million, and shortly after 542 million by a consortium led by Google as we said before. Overall, Magic Leap has earned investments for 1.4 billion dollars, a figure that underlines once again the value that is acquiring this market.

The consortium behind the new investment, over Alibaba, we find Warner Bros., Fidelity Management and Research, J.P. Morgan Investment Management, Morgan Stanley Investment Management, T. Rowe Price Associates and Wellington Management Co.

Magic Leap is investing on what he calls "mixed reality", a device that can play digital virtual objects within the field of vision of the wearer. The company is headquartered in The Dania Beach in Florida and was founded in 2011.

Magic Leap will use a digital light field to overlay virtual images to the real world. It is experimenting with the use of photonic systems that use silicon as the optical medium as a basis of the functioning of its fields of light.