Instagram changes its look: new logo and graphics

For Instagram is time for a change: off the old logo and the previous graphics and room for the new logo, or rather, new logos, as the graphic renewal concerns all four app developed by the managers of the popular social network photo sharing: Instagram, Hyperlapse, Boomerang and Layout. Introduced, simultaneously, some changes in the user interface look and feel of the app for Android and iOS.

The color is the element that drives the transformation of the style of logos and interface. In the first, the color becomes the dominant element in the second moves back to leave space to the color of the photos and videos that users of the community to share Instagram.

Color combined with a graphical approach that is essential, in accordance with the increasingly popular trend of flat interfaces. The unmistakable icon that resembled very closely the Polaroid, gives way to a new one that abandons the descriptive style merely to suggest the link with the past. Rainbow theme, taken from the previous icon is expanded and becomes the symbol of the different expressions of the diverse community of Instagram users.

Ian Spalter, design manager of Instagram portrays in these words the two dominant themes of color and the rainbow.

The first redesign of the Instagram logo, introduced five years after the creation of social networks, plus an interface renewal of the Mobile Application:

While the icon is a colorful gateway app Instagram, once inside the app, we believe that the color should come directly from the photos and videos of the community - says Ian Spalter

Starting from this premise, the UI colors have been kept to a minimum: for example, the upper top bar is no longer blue, but white. The interface of the app on Android and iOS has also been updated by aligning the graphic style with what currently distinguishes the native UI for both platforms. A removal of the interface blue color which can also be read as an element of formal separation between Instagram and Facebook, which acquired the social network in 2012.