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Saturday, May 21, 2016

Canalys: in 2016 they will be delivered 6.3 million VR viewers, 40% in China

Canalys has recently published new estimates on the emerging market of Virtual Reality, with specific reference to the number of units, it is expected, it will be delivered this year and in subsequent years, until 2020. A market which, as noted , it is in an embryonic stage, in which no leadership or even monopoly is outlined clearly and in which China stands as one of the most well-prepared market to welcome the new VR technology. According to forecasts of analyst firm, in the course of 2016 we will be delivered 6.3 million viewers for Virtual Reality, of which 40% is directed to the Chinese market.

The clarification duty to better understand the new estimates to the definition that gives the Canalys ends viewers Virtual Reality, which is a "device with a display, designed to be worn on the face that immerses the viewer in a virtual world." This definition excludes de facto the low-cost end viewers, well represented by Google Cardboard and GearVR Samsung. The 6.3 million VR viewers referenced Canalys are so high and mid-range models, in Oculus Rift and HTC Lives style. In relation to that category of products the Chinese market is moving very quickly, said the recent report:

Virtual reality has the potential to grow in the country and Canalys believes that competition will be fierce this year. The barriers to enter the virtual reality market have been lowered. The local vendors are realizing VR viewers who have passed quality and performance issues of simple viewers such as GearVR Samsung and Google Cardboard.

THE CES Asia 2016, being held at this time in Shanghai, offers a sufficiently eloquent of the type of reception that manufacturers and potential buyers of the Virtual Reality viewers are tuning to such products. Canalys continues:

Several Chinese companies are exposing their VR viewers Asia at CES 2016 this week. Visitors are willing to endure long lines to try VR demonstrations. The leading Chinese vendors such as DeePoon, Pico, and Pimax Idealens is captivating the attention of consumers

A Chinese market in turmoil, in which major companies like Huawei and DeePoon enter into partnership to stem major international players like HTC, Sony and Oculus, who have already made significant investments in the segment.

The analysis performed by Canalys in realazione the Chinese market presents items that you can relate to the world market of Virtual Reality, from the already mentioned absence of companies that have managed to penetrate the market's immaturity in a given firm, to get to finding that the market potential of VR viewers high-end has not yet translated into significant sales volumes. Expanding the scope of analysis up to and including estimates of sales in the coming years, Canalys highlights the growing trend that could lead to around 70 million VR viewers units delivered in 2020.

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