Moto Z will replace the brand Moto X in future top range Motorola | Rumor

Motorola would be ready to change the brand that identifies its high-end smartphones, starting with the new models, whose arrival is expected during the year. The brand Moto X, used for three years from the Lenovo subsidiary, will be replaced with the brand Moto Z. The news has not yet considered official, but is distributed from a source often well informed of the furniture industry events, namely Evan Blass, who provided interesting details in an article published in Venture Beat. The reference to the name Moto Z would be already in the marketing material prepared for the arrival of new models.

Nothing new '' substantial '' but a renewal that Motorola / Lenovo may implement following the example of other known companies operating in the sector and who have chosen to change the nomeclatura of its top range; citing, for example, HTC, which removed the reference to the historic "One" line with 10 HTC and Sony with the recent line X that took place from the line Z.

The first models sold under the new brand Moto Z will be smartphones currently identified with the name of Vertex code and Vector Thin, both equipped with display from 5.5 ". Motorola could decide to reuse part of the nomenclature of the previous top range alongside the letter "Z" the words "Style" and "Play" and creating, in this way, the sub-categories in the larger grouping the high-end models: for example, Z Moto Style.

The change in nomenclature will extend to the versions of the new top range marketed US telephone operator Verizon, historically identified by the Droid brand. Specifically, there will no longer versions Turbo Droid and Droid Maxx, replaced by a generic brand "Droid Edition" associated to the new names: for example, Z Play Moto Droid Edition. Finally, the modules attachable to the back of the smartphone - including, among others, those with pico-projector, battery pack and grip for the camera, as recently emerged - will be identified with MotoMods brand.

Confirmation of the rumors above, and more substantive and less formal nature novelty will probably emerge 9 June next at the Lenovo Tech World San Francisco.