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Sunday, May 22, 2016

Apple and Didi Chuxiong, agreement by the many implications and future

The investment of $ 1 billion made by Apple in the Chinese company Didi Chuxing, which deals with ride-sharing activities similar to what is Uber, has a bit 'surprised the public and the world of investors, including by the will of the Cupertino company not to investigate the reasons behind the operation.

The Wall Street Journal, however, draw some consideration, noting that Apple's investment can somehow fit into a long-term strategy linked to the introduction of the phantom Apple Car on the market. The Journal recognizes that Didi Chuxing is not only an important ally in a key market, but also a rich source of data for studying the traffic dynamics in optical machine learning for vehicles to autonomous driving. For shorter-term implications, the agreement may serve as an important catalyst for the mobile ecosystem, because the ride-sharing services rely heavily on the use of app, which are in turn connected to payment systems as Apple Pay.

The move also appears to take on the contours of a real act of war against other big reality of the IT world who have decided to give support to Uber, such as Alphabet and Chinese search engine Baidu which have also invested in technology for autonomous driving.

The rest of the ride-sharing services seem to look very carefully at the world of vehicles without drivers, because enable them to significantly reduce the overall cost by eliminating the need for drivers to contract. The same CEO of Uber, Travis Kalanick, had announced in recent times want to meet with Apple executives to talk about a future partnership opportunities: the meeting should take place this week, even if after the announcement of the investment Apple has not given whether the relationship between Apple and Uber they are somehow cooled so.


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