Twitter: here's how the timeline change.

Twitter is changing and, for those who have followed its evolution over the years, at first glance, it's a pretty radical change. The paradigm under which the popular social network has made the ability to track and disseminate real-time views, information and web content respecting a strictly chronological order starting today begins to change, though, for the moment, not yet in so radically and irreversibly. The operators confirmed with Twitter post published in the official blog some news that will affect, in particular, the organization of the tweet in the timeline. The change is introduced in the following terms from Twitter:

Today, we are excited to share a new timeline feature that lets you stay up to date with the best tweets from people you follow.

In practical terms, Twitter will offer the option to change the display of tweets, replacing the chronological order with that of the relevance of the content. Special algorithms will position the best tweet on top of the timeline, regardless of the date of the share (it will, in any case, recent content).

It 'important to note that the novelty experiment or less, initially, an opportunity will be left to the user's choice. The new tweets display mode, in fact, will be optionally activated via the settings. With the setting enabled, after a more or less large amount of time in which the user is logged in to Twitter, tweets that are deemed worthy of attention will be automatically positioned on top of the timeline (in order from most cronlogico the most recent dated). Just below the tweet highlights will be placed the remaining tweet as you may currently organized (again according to a chronological order, from the newest to the most dated). The user may at any time to refresh the timeline to display the most recent ones, keeping out the most important ones.

The reasons that led Twitter to adopt such a choice are clarified without excessive turns of phrase:

We have already noted that users who use this new feature tend to retweet and tweet more, creating more comments and live discussions, it is important for all

Change the traditional organization of tweets based on a strictly chronological order, is considered, therefore, an important step to improve the number of interactions and content distributed via Twitter. At the same time have the opportunity to see their tweets placed in evidence could result in a wonderful opportunity for brands looking for visibility (you could then discuss the criteria by which the tweet will be considered "the best").

Please note that the new template given was made official today (February 10) but will still take several weeks to reach all users Twitter. The new option will be selected by intervening in Twitter settings, both with the web version, both with mobile versions. For the moment it does not expressly refer to other platforms that allow you to see the Twitter content (eg. Tweetdeck). For more information, please consult the official support page that explains in detail how to activate the option "Show me the best Tweet first."