Activision has confirmed that the financial results of Guitar Hero Live were not up to expectations, but at the same time have been assured that will continue to be new music content in the coming months.
"We have had results below expectations of Skylanders and Guitar Hero," said Dennis Durkin, Chief Financial Officer of Activision, before giving the floor to CEO Eric Horshberg.
"Live Guitar Hero is a fun title and high quality offering fans an innovative gameplay, including GHTV platform, which helps to keep our community involved and allow us to publish new content and consolidate the installed base. We plan to publish new material, however, does not produce another complete Chapter of Guitar Hero in this generation. "
Moreover Guitar Hero is not the only music title that has struggled during the autumn. In recent days Mad Catz had in fact confirmed that sales of Rock Band 4 have not been up to expectations.
"Sales of Rock Band have been lower than the original forecast, resulted in a higher inventory and lower margins due to increased promotional activities entertained with retailers," said recently Karen McGinnis, president of Mad Catz. "Looking ahead we are confident of being able to monetize our product range and we are focused on improving our offer, so you can make the most of the opportunities that will arise in the future."
"We have had results below expectations of Skylanders and Guitar Hero," said Dennis Durkin, Chief Financial Officer of Activision, before giving the floor to CEO Eric Horshberg.
"Live Guitar Hero is a fun title and high quality offering fans an innovative gameplay, including GHTV platform, which helps to keep our community involved and allow us to publish new content and consolidate the installed base. We plan to publish new material, however, does not produce another complete Chapter of Guitar Hero in this generation. "
Moreover Guitar Hero is not the only music title that has struggled during the autumn. In recent days Mad Catz had in fact confirmed that sales of Rock Band 4 have not been up to expectations.
"Sales of Rock Band have been lower than the original forecast, resulted in a higher inventory and lower margins due to increased promotional activities entertained with retailers," said recently Karen McGinnis, president of Mad Catz. "Looking ahead we are confident of being able to monetize our product range and we are focused on improving our offer, so you can make the most of the opportunities that will arise in the future."
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