Tim Cook, Apple CEO, has addressed a range of topics in an interview that Fortune has today published online. The interview was conducted by Adam Lashinsky February 12, before the latest controversy between Apple and the FBI, and therefore concentrates on other aspects related to the activities of Apple.
It ranges from a few comments on recent financial results of the constituent elements of Apple, on the dualism between product and service (Cook says that Apple's mission is to build "great products" and not to give priority to services that, conversely, are only possible thanks to installed base of Apple devices).
Lashinsky then goes to a pretty hot topic, that of the phantom car "made in Apple", and requests either directly enough to Cook: "Why do not grasp this opportunity to announce definitively that it is a concrete project?"
And, predictably enough, Cook eats the leaf: "I do not think I'll say it. We are curious people, we like to explore technologies and products. And always think of the ways in which Apple can build great products that people love, to help them in somehow. And then we consider many product categories. We face a lot of things, but in practice we do a lot less. "
Cook according to the recent campaign of acquisitions of various figures from the automotive industry is not necessarily a confirmation, but one of the ways in which Apple "explores things with groups of people." Only when an idea has been evaluated and tested and exceeds this phase of "exploration", then they are investing large sums of money with the commitment to complete the project. Reading between the lines, then, one might assume that if there is an "Apple Car" project that's still in the phase of "exploration."
Apple CEO then concluded the interview by stating that the new headquarters "spaceship" the company will open its doors in the early part of 2017. The name is still in the process of decision, but Cook said that somehow will pay tribute Steve Jobs and Apple is working with Laurene Powell and family to determine what action to take to commemorate its founder.
It ranges from a few comments on recent financial results of the constituent elements of Apple, on the dualism between product and service (Cook says that Apple's mission is to build "great products" and not to give priority to services that, conversely, are only possible thanks to installed base of Apple devices).
Lashinsky then goes to a pretty hot topic, that of the phantom car "made in Apple", and requests either directly enough to Cook: "Why do not grasp this opportunity to announce definitively that it is a concrete project?"
And, predictably enough, Cook eats the leaf: "I do not think I'll say it. We are curious people, we like to explore technologies and products. And always think of the ways in which Apple can build great products that people love, to help them in somehow. And then we consider many product categories. We face a lot of things, but in practice we do a lot less. "
Cook according to the recent campaign of acquisitions of various figures from the automotive industry is not necessarily a confirmation, but one of the ways in which Apple "explores things with groups of people." Only when an idea has been evaluated and tested and exceeds this phase of "exploration", then they are investing large sums of money with the commitment to complete the project. Reading between the lines, then, one might assume that if there is an "Apple Car" project that's still in the phase of "exploration."
Apple CEO then concluded the interview by stating that the new headquarters "spaceship" the company will open its doors in the early part of 2017. The name is still in the process of decision, but Cook said that somehow will pay tribute Steve Jobs and Apple is working with Laurene Powell and family to determine what action to take to commemorate its founder.
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