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Serif TV the natural union of Samsung technology and furniture design

The new TV Serif, Serif, and Serif Medium TV TV Mini will be pre-ordered exclusively directly on Samsung Shop as of February 18, or purchased at select retailers such as Molteni & C.

Equipped with the latest technologies for Samsung, Serif TV introduces a new TV concept firmly rooted in the reality of living. It is characterized by an original frame continues and monochrome that redraws the screen outline. The back of the TV remains elegant, just to make Serif TV a design object from any angle you look at it.


The profile of the new TVs clearly recalls the shape of a capital "I", with the top of the exile body that widens to form a surface similar to a shelf, while the lower part serves as a support base. Remember, in fact, the famous font with serifs. The use of supplementary legs, also allows for stand-alone use of the TV set that can be moved and positioned on the floor, even in the middle of the room.

The complete range will consist of three models: Samsung TV Serif, Serif Medium TV available in White and Navy and Serif version TV Mini in White and Red colors with the following recommended retail prices:

Samsung Serif TV (UHD): € 1,499
Samsung TV Serif Medium (FHD): 999 €
Samsung Serif TV Mini (HD): € 699
Serif Samsung TV, the first draft prepared by Ronan and Erwan Bouroullec in technology, as well as the result of collaboration desired by Kang Yun Je, Senior Vice President of Samsung - Head of the Planning Team Visual Display, after visiting the studio Bouroullec in 2012, It will be officially available on the Italian market in March.

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