AdDuplex processes the monthly statistics on the spread of the operating system Windows Phone and Windows Mobile 10; those published today, for the month of March are particularly interesting because they allow you to quantify the impact of Microsoft's decision to offer an upgrade to Windows Mobile 10 only part of the entire installed base. According to statistics compiled by AdDuplex only 50.4% of the Windows Phone devices in use can be upgraded to Windows 10 Mobile.
The important data is obtained from the above table that contains, at the same time the reference to 15.2% of the devices able to use Windows Mobile 10 that have already been updated and quantifies in 49.6% the percentage of terminals which, on the contrary, can not receive the update.
In essence, the decision not to extend the upgrade to Windows 10 Mobile to all Windows Phone 8.1 devices split into two the installed base, and the data is not surprising given the fact that, as pointed out on various occasions, Windows terminals phones equipped with 512MB of RAM (a characteristic that precludes the possibility of renovation) constitute a large part of the installed base. Analysis destined to remain so in the future, given that Microsoft has stated that there will be a second wave of upgrades.
E 'enough to analyze the prospectus of the usual composition of the entire installed base of Windows Phone and Windows Mobile 10 to return to reflect on the importance of Windows Phone devices of low and medium-low-end, part of which will not have access to W10M:
The important data is obtained from the above table that contains, at the same time the reference to 15.2% of the devices able to use Windows Mobile 10 that have already been updated and quantifies in 49.6% the percentage of terminals which, on the contrary, can not receive the update.
In essence, the decision not to extend the upgrade to Windows 10 Mobile to all Windows Phone 8.1 devices split into two the installed base, and the data is not surprising given the fact that, as pointed out on various occasions, Windows terminals phones equipped with 512MB of RAM (a characteristic that precludes the possibility of renovation) constitute a large part of the installed base. Analysis destined to remain so in the future, given that Microsoft has stated that there will be a second wave of upgrades.
E 'enough to analyze the prospectus of the usual composition of the entire installed base of Windows Phone and Windows Mobile 10 to return to reflect on the importance of Windows Phone devices of low and medium-low-end, part of which will not have access to W10M:
Lumia 520, Lumia 535 and Lumia 630 continues to act as a Windows Phone popular worldwide, representing, in aggregate, more than 30% of the current installed base. Both Lumia 520, Lumia 630 is excluded dalll'aggiornamento to Windows 10 Mobile. A glance at the statement, it spot to fifth place another notable exception, that of the Lumia 635, the version of the Lumia 630 with LTE connectivity.
As for the trend that emerged in March, AdDuplex highlights the significant growth of the Lumia 640 which has gained 0.9%, surpassing the Lumia 635. The Lumia 520, on the contrary, continues to experience a decline in market share, while remaining in the years after its debut, the most widely used terminal.
Going back to Windows 10 Mobile, not only as a function of the recent renovation but in absolute terms, there has been growth of 2.4% in the month draws to a close. The new major release of Microsoft's mobile OS goes to 7.7% of the installed base of Windows Phone, but the gap with Windows Phone 8.1 (81.1%) is still significant.
No surprises reserves the prospectus relating to the producers of Windows Phone / Windows Mobile devices 10. An unchanging framework over the years, and that does not show encouraging signs even examining the trend. Microsoft not only continues to hold a substantial monopoly position with 97.21% of WP / W10M devices detected by AdDuplex, but has further strengthened its presence in the current month gaining 0.34%.
Very negligible "growth" of BLU terminals (0.01%) as does the contraction of HTC shares (-0.18%), Samsung (-0.06%), Huawei (-0.04%) and all "other" manufacturers (- 0:07%). It is a static market segment managed, in fact, only by Microsoft:
A very reassuring situation, especially in light of the aforementioned fracture in the installed base, in some way, complied the positive results that the Redmond (collaborating with Nokia at the time) was able to achieve winning market share in a market segment , that of low-end devices, particularly fought. Not everything to be redone, but the road starts to climb with more pronounced slopes.
For completeness, we report to follow the comprehensive statistics AdDuplex, containing additional data divided on a regional basis.
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