Pebble also confirms the difficulties to operate in the smartwatch market

It 'was one of the companies that helped, especially in the North American market, the development and dissemination of smartwatch among the general public. Let's talk about Pebble, a company that is experiencing at the moment a period of difficulties and has announced a reduction of 25% of its workforce to a total of 40 employees.

To justify this decision to CEO Eric Migicovsky, who reported that it is currently difficult for the company to be able to get investments from venture capitalists by which to proceed with its business development activities. The company has raised about $ 20 million through Kickstarter, by interested users to their Pebble Time, with a campaign that began in late February 2015. To this figure we must also add the $ 26 million achieved in the last eight months, partly from venture capitalists in part as credit lines.

The difficulties of the company, looking for ways to reduce their costs, can be a witness to the difficulties it is experiencing the smartwatch market. The interest in these products is very high but this has not yet turned into a fly on sales that is comparable to what happens with smartphones.

The recent announcement of Apple, who officially reduced admission price of your solution Watch, is a clear indicator of the difficulties he is experiencing this market and the need to make consumers switch by the appreciation of the purchase. FitBit, other brands that contributed to the spread of wearables among the general public, is going through a not easy being an important impact on the valuation on the stock exchange. Apple and FitBit have been able, over the course of 2015, to market a high volume of smartwatch solutions in average selling prices that are higher than those of Pebble products.

According to Eric Migicovsky the future Pebble must always spend more through the development of solutions that are related to the movement and physical well-being, bringing this on the smartwatch industry increasingly close to that of so-called SportWatch and leveraging the ability to record data related to their physical activities.