Poor iPhone sales: the company continues to reduce orders from suppliers

According to reports last Friday as the Nikkei slowdown in sales of the iPhone to Apple will continue in the coming months. The Japanese newspaper relies on the utterances of some insider of supply chains: Apple has released iPhone SE presumably to stem the fall in sales volumes, however, as other sources have already specified the new 4-inch smartphone will fail to reverse the decline the iPhone 6S performance.

Given the potential results of the smartphone division, Apple might even decide to launch iPhone 7 earlier than usual period of September, with suppliers that could revive the productive chains already in May ahead of the new model. It is rumors from suppliers of the company, the same ones that Apple declared unimportant for the purposes of news leaked seen that Apple asks for help to a number of external companies to produce their own devices.

Based on information from a single vendor it makes no sense, yet often so we had a notice on the company's business trends, both positive and negative. At the end of 2015, rumblings coming from the supply chains we had warned of the decline in the growth of sales of the iPhone, which later there was really: Apple in January has indeed reported that iPhone would have seen in March, the first decline of annual basis deliveries.

Investors and market analysts had hoped on more favorable numbers for the periods of June and September, driven by iPhone 6S and iPhone SE but, given the new leaked, it seems that the new top of the range will not be able to counter the strong sales generated by iPhone 6 in the previous year, with a decline on an annual basis which will probably continue until the launch of the iPhone 7. to learn about Apple's official position must wait until April 25.

On that date, the company will unveil the results of the quarter ended in March, anticipating what are the expectations for the following quarter based on sales of the iPhone SE. Last fall iPhone 6S had recorded the record of all time, but since then the public response has become progressively more tepid. Apple has posted the strongest quarter ever with sales of 75.9 billion dollars over the Christmas period, but the interest in more modern melafonino went scemandosi with the passage of time.