Fitbit this morning announced plans to utilize Google’s new Cloud Healthcare API, in order to continue its push into the world of serious healthcare devices. It’s a bit of a no-brainer as far as partnerships go.
Google announced Cloud for Healthcare, taking a major step into the world of health, which comprised around $3.3 trillion in U.S. spending in 2016 alone. Unchecked, that number is expected to balloon even further over the next several years.
For its part, the company is leveraging existing cloud offerings to create an information sharing infrastructure for the massive world of healthcare. In its earliest stages, Google partnered with medical facilities like the Stanford School of Medicine, so a deal with Fitbit should prove a solid step toward mainstreaming its offering.
For Fitbit, the deal means moving a step closer toward healthcare legitimacy. At a recent event, CEO James Park told us that health was set to comprise a big part of the consumer electronics company’s plans moving forward. It’s clear he wasn’t quite as all-in with Jawbone, which shuttered the consumer side entirely, but there’s definitely money to be made for a company that can make legitimate health tracking ubiquitous.
The plan is to offer a centralized stop for doctors to monitor both electronic medical records and regular monitoring from Fitbit’s devices. Recently acquired Twine Health, meanwhile, will help the company give more insight into issues like diabetes and hypertension.
No word yet on a timeline for when all of this will become widely available.
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