NBCUniversal and Roku announced late last week that they’d resolved the dispute that was keeping NBCU’s streaming Peacock app off Roku’s smart TV platform. And as of this morning, Peacock has launched on Roku.
When Peacock launched in July, it was not available on either Roku or Amazon Fire TV — in Roku’s case, the reported issue was how much of Peacock’s ad inventory Roku would be able to sell.
The dispute escalated on Friday, with NBCU threatening to pull its TV Everywhere apps from Roku as well. Instead, the day ended with the companies announcing a deal.
“We are pleased to have reached an agreement with [NBCU parent company] Comcast that will bring Peacock to Roku customers and maintains access to NBCU’s TV Everywhere apps,” Roku said in a statement. “We look forward to offering these new options to consumers under an expanded, mutually beneficial relationship between our companies that includes adding NBC content to The Roku Channel and a meaningful partnership around advertising.”
NBCU still hasn’t announced a deal that would bring Peacock to Fire TV. And HBO Max, the other new streaming app from a major media company, still isn’t available on either Roku or Fire TV.
Peacock is available in a number of different tiers, with a free, ad-supported plan offering a select library of NBCU content, with more content (including Peacock originals like “Brave New World”) available for $4.99 a month, and then an ad-free tier that costs $9.99 per month.
“We are excited to bring Peacock and its unrivaled catalog to millions of Americans who enjoy entertainment on their favorite Roku devices,” said Maggie McLean Suniewick, Peacocck’s president of business development and partnerships, in a statement. “Roku customers are engaged streamers and we know they’ll love access to a wide range of free and paid content.”
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