Skip to main content

YouTube launches a suite of fundraising tools

YouTube today announced a suite of new features designed to offer creators and their fans new ways to contribute to charitable causes. This includes beta versions of new fundraising and campaign matching tools, as well as a variation of YouTube’s Super Chat service, called “Super Chat for Good.”

Explains the company, YouTube creators have already been using its video platform to raise awareness about causes they care about, and bring their communities together. The launch of YouTube Giving, as this combined toolset is called, will now allow them to do more by making it easier for fans to donate to over 1 million nonprofits.

With Fundraisers, YouTube creators and qualifying U.S. nonprofits (registered 501(c)(3) nonprofits) will be able to create fundraising campaigns that are embedded next to their YouTube videos.

Directly beneath the video, viewers will see a “Donate” button that will allow them contribute to the campaign. YouTube says it will handle the logistics and payment processing.

This is rolling out now to a small group of U.S. and Canadian creators during this beta. One example, live now, is a Hope for Paws Fundraiser that’s raising funds towards animal rescue and recovery.

During the beta, YouTube will cover all transaction fees, allowing 100% of donations to reach the nonprofits.

Community Fundraisers, now launching in beta to U.S. creators, will allow YouTubers to team up together to co-host the same fundraiser. The feature set here is similar to regular fundraisers, but is designed so the fundraiser appears at the same time across all participants’ videos. It will also display how much money all communities have raised together.

This is being kicked off with a group fundraiser by a dozen gaming creators who will raise money from their 37 million subscribers for St. Jude’s Children’s Hospital.

Campaign Matching has yet to launch, but will soon allow creators to organize fundraisers where they can receive matching pledges from other creators, brands, and businesses to increase how much they’re able to raise.

The matching pledges and who they’re from will also be displayed as part of this feature. This is expected to arrive in the weeks ahead, says YouTube.

Another new addition leverages YouTube’s existing Super Chat system, which allows fans to pay to have their comments highlighted. In Super Chat for Good, 100% of viewers’ Super Chat purchases will go towards the nonprofit the creator is supporting.

YouTube says it will take in feedback from the community and expand the features to more creators over the next few months.

Online fundraising is a popular activity today across sites like GoFundMe, Kickstarter, Indiegogo, and Patreon. Facebook also entered the market a couple of years ago. In mid-2016 it rolled out the ability for its users to raise funds for nonprofits they support, before later expanding this fundraising toolset set to live video, and broadening the types of fundraisers people could host.

Facebook charges platform fees on some of these fundraisers, except for those for charitable organizations.

YouTube says it also won’t charge fees during the beta, but declined to tell us what its plans for fees are when the beta period wraps.

The company this year has been expanding the types of things creators can do with their videos, in the face of increased competition from Facebook Watch and Amazon’s Twitch. Earlier this summer, YouTube introduced a suite of other features like channel memberships, merchandise shelves, marketing partnerships via FameBit and the launch of “Premieres,” to offer creators a middle ground between live streaming and pre-recorded video.



from TechCrunch https://ift.tt/2PhM82f
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

The Silent Revolution of On-Device AI: Why the Cloud Is No Longer King

Introduction For years, artificial intelligence has meant one thing: the cloud. Whether you’re asking ChatGPT a question, editing a photo with AI tools, or getting recommendations on Netflix — those decisions happen on distant servers, not your device. But that’s changing. Thanks to major advances in silicon, model compression, and memory architecture, AI is quietly migrating from giant data centres to the palm of your hand. Your phone, your laptop, your smartwatch — all are becoming AI engines in their own right. It’s a shift that redefines not just how AI works, but who controls it, how private it is, and what it can do for you. This article explores the rise of on-device AI — how it works, why it matters, and why the cloud’s days as the centre of the AI universe might be numbered. What Is On-Device AI? On-device AI refers to machine learning models that run locally on your smartphone, tablet, laptop, or edge device — without needing constant access to the cloud. In practi...
1 comment
Read more

Apple’s AI Push: Everything We Know About Apple Intelligence So Far

Apple’s WWDC 2025 confirmed what many suspected: Apple is finally making a serious leap into artificial intelligence. Dubbed “Apple Intelligence,” the suite of AI-powered tools, enhancements, and integrations marks the company’s biggest software evolution in a decade. But unlike competitors racing to plug AI into everything, Apple is taking a slower, more deliberate approach — one rooted in privacy, on-device processing, and ecosystem synergy. If you’re wondering what Apple Intelligence actually is, how it works, and what it means for your iPhone, iPad, or Mac, you’re in the right place. This article breaks it all down.   What Is Apple Intelligence? Let’s get the terminology clear first. Apple Intelligence isn’t a product — it’s a platform. It’s not just a chatbot. It’s a system-wide integration of generative AI, machine learning, and personal context awareness, embedded across Apple’s OS platforms. Think of it as a foundational AI layer stitched into iOS 18, iPadOS 18, and m...
Post a Comment
Read more

Max Q: Anomalous

Hello and welcome back to Max Q! Last week wasn’t the most successful for spaceflight missions. We’ll get into that a bit more below. In this issue: First up, a botched launch from Virgin Orbit… …followed by one from ABL Space Systems News from Rocket Lab, World View and more Virgin Orbit’s botched launch highlights shaky financial future After Virgin Orbit’s launch failure last Monday, during which the mission experienced an  “anomaly” that prevented the rocket from reaching orbit, I went back over the company’s financials — and things aren’t looking good. For Virgin Orbit, this year has likely been completely turned on its head. The company was aiming for three launches this year, but everything will remain grounded until the cause of the anomaly has been identified and resolved. It’s unclear how long that will take, but likely at least three months. Add this delay to Virgin’s dwindling cash reserves and you have a foundation that’s suddenly much shakier than before. ...
Post a Comment
Read more