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Nintendo and Sony temper console expectations ahead of E3

E3’s just over a month away, and per usual, the news in the lead up has offered more insight into what we won’t be hearing about at the big gaming show. Late last year, Sony announced that it would be skipping its big annual press conference at the event. The move marks a key absence for the gaming giant for the first time in nearly a quarter of a century, as the company will instead be “exploring new and familiar ways to engage our community in 2019.”

The sentiment should ring familiar for those who follow the gaming industry. Several years ago Nintendo made a similar move, eschewing the in-person press conference for the online Nintendo Direct “Treehouse” it uses to showcase new trailers. It’s a method Nintendo has held to ever since.

Game publisher Square Enix this week happily slid into Sony’s prime-time slot, leaving Microsoft the last of the remaining three major console makers with a press conference at the Los Angeles event. The death of shows like E3 has been overstated throughout the years, of course. These things tend to move in cycles, with much of the hype tied specifically to new system reveals.

Microsoft took the wraps off its disc-free Xbox One S “All-Digital Edition” this month, leaving many wondering what the company could still have up its sleeve for the June event. Earlier this week, meanwhile, Sony batted away suggestions that the PlayStation 5 was coming soon. Details are, not surprisingly, still vague, but the company says the next-gen console won’t be arriving in the next six months.

On its earnings call, Nintendo similarly dismissed recent rumors that it would launch a low-cost version of the Switch. The console has been a wild success for the company on the heels of the disappointing Wii U, but slowing sales have pointed to Nintendo’s longstanding tradition of offering modified hardware. Rumors have largely pointed to a lower-cost version of the system that can only be played in portable mode.

None of this is to say we got some kind of preview. Companies love to tease these sorts of things out, but it does appear that the big three are tempering expectations for the show. That leaves some opening for other players — of course, E3 has long been dominated by the big three. Among the other rumors currently circulating ahead of the show is a 2-in-1 gaming tablet from Nvidia.



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