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BMW says in-car digital assistants have to go beyond being ‘Echo Dots in a cup holder’

 BMW wants to bring personal assistants to the car, but it doesn’t want to build its own. Instead, it wants to work with Amazon, Google, Microsoft and others to bring the best features of their platforms to its cars. “We don’t want Alexa to drive our car. That’s not a good fit,” Dieter May, BMW’s senior VP for digital products and services, told me during… Read More


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