Skip to main content

Netflix touts successful ad tier with nearly 5M monthly active users

During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million global monthly active users.

This is the first time the company has disclosed figures for the new tier — which only launched six months ago — and the number is certainly notable. In March, Bloomberg reported that one million accounts signed up for Netflix’s ad-supported plan.

However, it’s important to note that monthly users aren’t necessarily subscribers as it’s likely that some users are sharing plans. Netflix plans to crack down on password sharing next month.

The company added during Wednesday’s presentation that the ads subscriber base has “more than doubled” since early this year. Netflix has a total of 232.5 million global subscribers.

Netflix’s pitch to advertisers included other interesting figures regarding the ad-supported offering. For instance, the company revealed that 80% of viewing is happening on TV screens. Also, 25% of Netflix signups opt for the ads plan in countries where it’s available, according to the company. The streamer noted that the median age for its ad-supported viewers is 34.

Recently, Netflix upgraded its $6.99 per month plan by adding higher video quality (1080p resolution) and providing support for two concurrent streams. At launch, the plan only had 720p video quality and users could only watch content on one device in a single viewing.

Netflix touts successful ad tier with nearly 5M monthly active users by Lauren Forristal originally published on TechCrunch



from TechCrunch https://ift.tt/cebfZKi
via IFTTT

Comments

Popular posts from this blog

Apple’s AI Push: Everything We Know About Apple Intelligence So Far

Apple’s WWDC 2025 confirmed what many suspected: Apple is finally making a serious leap into artificial intelligence. Dubbed “Apple Intelligence,” the suite of AI-powered tools, enhancements, and integrations marks the company’s biggest software evolution in a decade. But unlike competitors racing to plug AI into everything, Apple is taking a slower, more deliberate approach — one rooted in privacy, on-device processing, and ecosystem synergy. If you’re wondering what Apple Intelligence actually is, how it works, and what it means for your iPhone, iPad, or Mac, you’re in the right place. This article breaks it all down.   What Is Apple Intelligence? Let’s get the terminology clear first. Apple Intelligence isn’t a product — it’s a platform. It’s not just a chatbot. It’s a system-wide integration of generative AI, machine learning, and personal context awareness, embedded across Apple’s OS platforms. Think of it as a foundational AI layer stitched into iOS 18, iPadOS 18, and m...

The Silent Revolution of On-Device AI: Why the Cloud Is No Longer King

Introduction For years, artificial intelligence has meant one thing: the cloud. Whether you’re asking ChatGPT a question, editing a photo with AI tools, or getting recommendations on Netflix — those decisions happen on distant servers, not your device. But that’s changing. Thanks to major advances in silicon, model compression, and memory architecture, AI is quietly migrating from giant data centres to the palm of your hand. Your phone, your laptop, your smartwatch — all are becoming AI engines in their own right. It’s a shift that redefines not just how AI works, but who controls it, how private it is, and what it can do for you. This article explores the rise of on-device AI — how it works, why it matters, and why the cloud’s days as the centre of the AI universe might be numbered. What Is On-Device AI? On-device AI refers to machine learning models that run locally on your smartphone, tablet, laptop, or edge device — without needing constant access to the cloud. In practi...

Max Q: Psyche(d)

In this issue: SpaceX launches NASA asteroid mission, news from Relativity Space and more. © 2023 TechCrunch. All rights reserved. For personal use only. from TechCrunch https://ift.tt/h6Kjrde via IFTTT