Skip to main content

Anchor wants a future where everyone reads Squarespace ads

In the future, everyone will get Blue Apron ad copy. Meantime, Anchor’s helping users monetize their shows with Sponsorships, a new program designed to match podcasters with advertisers. The feature is pretty straightforward for anyone who’s ever attempted to make some money podcasting, but now it’s integrated into the site’s overall mission of democratizing the podcasting process.

Starting this week, Sponsorships will be integrated into Anchor’s platform, letting users turn the feature on for the full show or on a per-episode basis. Anchor will then match a custom sponsor based on various factors, including size, recording location and podcast topic, sending hosts a note when they’ve found a proper match.

Hosts can import a pre-recorded ad into the show or do their own reads, determining where in the episode to place it. In my experience, advertisers love a good mid-roll ad, though I’ve always balked at breaking up the flow of things mid-conversation. The system can also ad advertising spots retroactively to older episodes.

Anchor’s got a bunch of advertisers on board — many of which will prove familiar to those who’ve spent any time listening to podcasts. The list so far includes SeatGeek, Cash App, Ro, Dirty Lemon, Baboon, Living Proof, The Citizenry and, of course, Squarespace. Money will be deposited into an account, which can be withdrawn via Stripe. Both stripe and Anchor will get a small cut of the transaction.



from TechCrunch https://ift.tt/2rbkRo0
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Max Q: Psyche(d)

In this issue: SpaceX launches NASA asteroid mission, news from Relativity Space and more. © 2023 TechCrunch. All rights reserved. For personal use only. from TechCrunch https://ift.tt/h6Kjrde via IFTTT
Post a Comment
Read more

Max Q: Anomalous

Hello and welcome back to Max Q! Last week wasn’t the most successful for spaceflight missions. We’ll get into that a bit more below. In this issue: First up, a botched launch from Virgin Orbit… …followed by one from ABL Space Systems News from Rocket Lab, World View and more Virgin Orbit’s botched launch highlights shaky financial future After Virgin Orbit’s launch failure last Monday, during which the mission experienced an  “anomaly” that prevented the rocket from reaching orbit, I went back over the company’s financials — and things aren’t looking good. For Virgin Orbit, this year has likely been completely turned on its head. The company was aiming for three launches this year, but everything will remain grounded until the cause of the anomaly has been identified and resolved. It’s unclear how long that will take, but likely at least three months. Add this delay to Virgin’s dwindling cash reserves and you have a foundation that’s suddenly much shakier than before. ...
Post a Comment
Read more

What’s Stripe’s deal?

Welcome to  The Interchange ! If you received this in your inbox, thank you for signing up and your vote of confidence. If you’re reading this as a post on our site, sign up  here  so you can receive it directly in the future. Every week, I’ll take a look at the hottest fintech news of the previous week. This will include everything from funding rounds to trends to an analysis of a particular space to hot takes on a particular company or phenomenon. There’s a lot of fintech news out there and it’s my job to stay on top of it — and make sense of it — so you can stay in the know. —  Mary Ann Stripe eyes exit, reportedly tried raising at a lower valuation The big news in fintech this week revolved around payments giant Stripe . On January 26, my Equity Podcast co-host and overall amazingly talented reporter Natasha Mascarenhas and I teamed up to write about how Stripe had set a 12-month deadline for itself to go public, either through a direct listing or by pursuin...
Post a Comment
Read more