Skip to main content

ZypMedia raises $5.6M to help traditional media companies embrace online ads

Local advertising startup ZypMedia is announcing that it has raised $5.6 million in Series C funding.

That’s relatively small amount of money for a Series C (the company had previously raised $6.9 million total, according to Crunchbase), but co-founder Aman Sareen said, “We had the opportunity to raise a lot more, but we chose not to.” In fact, Sareen said ZypMedia became profitable last year.

So the new funding round should allow the company to continue expanding its product lineup and its team — it has plans to double its headcount in the United States and India over the next year — while still leaving room for organic growth.

“We didn’t want to be a cautionary tale [like] other previous adtech companies,” Sareen said. “We are buckling down for the long haul … We didn’t want to necessarily raise money just for the sake of it.”

Sareen founded ZypMedia with his former college roommate Ramandeep Ahuja, as well as former Current TV executive Mark Goldman, with the aim of helping local broadcasters move into programmatic advertising.

The idea is to help those media companies offer campaigns that can reach advertisers’ desired audiences across traditional and digital channels, such as display, video (including over-the-top), social media and native advertising.

“Local digital advertising has been very neglected,” Sareen said. “It’s a huge market, and our goal was to be one of the leaders. I’ll be honest, it wasn’t an easy to task, but we have been decently successful in our mission.”

“Decently successful” means signing up partners like Sinclair Broadcast Group and Univision. It also means enlisting Archer Venture Capital as the lead investor in the new round. (Existing investors US Venture Partners and Sinclair also participated.)

“Not only have Aman and Ramandeep created a superior tech stack for delivering local advertising, they’ve also developed a really smart and defensible business model, partnering with local media companies to act as their direct sales force,” said Archer Managing Director John Hadl in the funding announcement.

And ultimately, the vision goes beyond bringing incremental revenue to traditional media companies. Sareen argued that ZypMedia’s model positions it right at the intersection of traditional and digital advertising.

“Within next two-to-five years, digital or linear, over-the-top or over-the-air, it will jump through one platform,” he said. “Everything will use the same technology and currency.”



from TechCrunch https://ift.tt/2SwYTZa
via IFTTT

Comments

Popular posts from this blog

Apple’s AI Push: Everything We Know About Apple Intelligence So Far

Apple’s WWDC 2025 confirmed what many suspected: Apple is finally making a serious leap into artificial intelligence. Dubbed “Apple Intelligence,” the suite of AI-powered tools, enhancements, and integrations marks the company’s biggest software evolution in a decade. But unlike competitors racing to plug AI into everything, Apple is taking a slower, more deliberate approach — one rooted in privacy, on-device processing, and ecosystem synergy. If you’re wondering what Apple Intelligence actually is, how it works, and what it means for your iPhone, iPad, or Mac, you’re in the right place. This article breaks it all down.   What Is Apple Intelligence? Let’s get the terminology clear first. Apple Intelligence isn’t a product — it’s a platform. It’s not just a chatbot. It’s a system-wide integration of generative AI, machine learning, and personal context awareness, embedded across Apple’s OS platforms. Think of it as a foundational AI layer stitched into iOS 18, iPadOS 18, and m...

The Silent Revolution of On-Device AI: Why the Cloud Is No Longer King

Introduction For years, artificial intelligence has meant one thing: the cloud. Whether you’re asking ChatGPT a question, editing a photo with AI tools, or getting recommendations on Netflix — those decisions happen on distant servers, not your device. But that’s changing. Thanks to major advances in silicon, model compression, and memory architecture, AI is quietly migrating from giant data centres to the palm of your hand. Your phone, your laptop, your smartwatch — all are becoming AI engines in their own right. It’s a shift that redefines not just how AI works, but who controls it, how private it is, and what it can do for you. This article explores the rise of on-device AI — how it works, why it matters, and why the cloud’s days as the centre of the AI universe might be numbered. What Is On-Device AI? On-device AI refers to machine learning models that run locally on your smartphone, tablet, laptop, or edge device — without needing constant access to the cloud. In practi...

Max Q: Psyche(d)

In this issue: SpaceX launches NASA asteroid mission, news from Relativity Space and more. © 2023 TechCrunch. All rights reserved. For personal use only. from TechCrunch https://ift.tt/h6Kjrde via IFTTT