Skip to main content

Philo’s low-cost TV service expands its lineup with Cheddar, Tastemade, and PeopleTV

Following the new trend among streaming TV services to combine digital-first channels with traditional TV content, Philo today announced it’s expanding its live TV service with the addition of Cheddar Big News, People TV, and Tastemade. The Tastemade channel goes live today, with the other two shortly after.

Philo is a relative newcomer to the streaming TV market, having launched its service in November following its early endeavors as an on-campus TV provider. Its $16-per-month option is designed for cord cutters who care more about entertainment than they do sports.

By ditching sports programming, Philo undercut its competitors to become one of the cheapest ways to watch traditional cable TV channels, like A&E, AMC, BBC America, Comedy Central, Discovery Channel, Food Network, HGTV, Investigation Discovery (ID), Lifetime, MTV, TLC, Travel Channel, VH1, Viceland and others.

It also later added an expansion pack for $4 more per month that adds nine more channels, while still providing a 30-day cloud DVR and the ability to stream in HD on up to 3 devices at once.

Despite its affordable pricing, Philo is still something of an unknown in a market where even big brands like YouTube TV and Hulu are having to spend large marketing budgets just to create awareness around their live TV offerings. YouTube TV, for example, became a sponsor for the NBA Finals and the World Series to spread the word.

A new angle these services are trying now is to add on digital channels to bring in the internet audience. In April, YouTube TV added its first digital-only networks with the launch of two channels from Cheddar, followed in May by the additions of Tastemade and The Young Turks. Hulu, too, recently added Cheddar. Meanwhile, Sling TV already offers Cheddar, as does Pluto.

These additions also serve as a cheap way to offer viewers more programming, without having to increase prices. The same hold true for Philo, which is keeping the same rates as before, following the expansion.

“We built Philo for everyone who feels like TV was no longer serving them, and this is one more way we can stand apart,” said Philo CEO Andrew McCollum, in a statement.

As for gaining exposure, that’s a harder nut to crack. Philo’s newest attempt here is a just launched referral program, offering a $5 credit for each referral, and $5 for the person referred.



from TechCrunch https://ift.tt/2xxgn14
via IFTTT

Comments

Popular posts from this blog

Apple’s AI Push: Everything We Know About Apple Intelligence So Far

Apple’s WWDC 2025 confirmed what many suspected: Apple is finally making a serious leap into artificial intelligence. Dubbed “Apple Intelligence,” the suite of AI-powered tools, enhancements, and integrations marks the company’s biggest software evolution in a decade. But unlike competitors racing to plug AI into everything, Apple is taking a slower, more deliberate approach — one rooted in privacy, on-device processing, and ecosystem synergy. If you’re wondering what Apple Intelligence actually is, how it works, and what it means for your iPhone, iPad, or Mac, you’re in the right place. This article breaks it all down.   What Is Apple Intelligence? Let’s get the terminology clear first. Apple Intelligence isn’t a product — it’s a platform. It’s not just a chatbot. It’s a system-wide integration of generative AI, machine learning, and personal context awareness, embedded across Apple’s OS platforms. Think of it as a foundational AI layer stitched into iOS 18, iPadOS 18, and m...

The Silent Revolution of On-Device AI: Why the Cloud Is No Longer King

Introduction For years, artificial intelligence has meant one thing: the cloud. Whether you’re asking ChatGPT a question, editing a photo with AI tools, or getting recommendations on Netflix — those decisions happen on distant servers, not your device. But that’s changing. Thanks to major advances in silicon, model compression, and memory architecture, AI is quietly migrating from giant data centres to the palm of your hand. Your phone, your laptop, your smartwatch — all are becoming AI engines in their own right. It’s a shift that redefines not just how AI works, but who controls it, how private it is, and what it can do for you. This article explores the rise of on-device AI — how it works, why it matters, and why the cloud’s days as the centre of the AI universe might be numbered. What Is On-Device AI? On-device AI refers to machine learning models that run locally on your smartphone, tablet, laptop, or edge device — without needing constant access to the cloud. In practi...

Max Q: Psyche(d)

In this issue: SpaceX launches NASA asteroid mission, news from Relativity Space and more. © 2023 TechCrunch. All rights reserved. For personal use only. from TechCrunch https://ift.tt/h6Kjrde via IFTTT