Skip to main content

Apple begins offering Macs with custom configurations in India

Apple is finally giving customers in India the ability to order customized versions of iMac, MacBook Air, Mac Mini and other Mac computers.

The Cupertino-giant has started to offer a full-range of the Mac portfolio with configure-to-order (CTO) or build-to-order (BTO) option in India, allowing customers in the country to request specific custom needs such as additional memory or storage when they purchase a computer.

Customers in India, a key overseas market for American technology giants, have long requested this feature, which Apple offers in several regions. Prior to this, Apple only offered select variants of its Mac computers in India and gave no option to customers to ask for specific upgrades.

Those interested can get in touch with their local Apple Authorized Reseller to discuss the various upgrade options, pricing information, and place the order. The options are also listed on Apple India website.

Apple is currently committing to deliver customized computers in four to five weeks from the time of order.

“This is a very huge deal,” said Preshit Deorukhkar, a Mumbai-based executive who closely tracks Apple development. “Previously, there was no real way to get a built-to-order or configure-to-order Mac in India. So you were stuck with the base models — say a Mac Mini or 13″ MacBook Pro with 8GB of RAM. Now that the company is officially offering this, you get the computer you want and the standard warranty on it.”

“The component upgrade pricing is still whack, though, like charging $400 to go from 16GB to 32GB for the RAM, but at least the option is available now,” he added.

The new move comes as Apple prepares to launch its online store in India this year and open its first brick-and-mortar retail store next year, as chief executive Tim Cook revealed earlier this year.

The company is still on track to launch its online store in India this year despite the coronavirus outbreak, a person familiar with the matter told TechCrunch.



from TechCrunch https://ift.tt/36wJ6RA
via IFTTT

Comments

Popular posts from this blog

The Silent Revolution of On-Device AI: Why the Cloud Is No Longer King

Introduction For years, artificial intelligence has meant one thing: the cloud. Whether you’re asking ChatGPT a question, editing a photo with AI tools, or getting recommendations on Netflix — those decisions happen on distant servers, not your device. But that’s changing. Thanks to major advances in silicon, model compression, and memory architecture, AI is quietly migrating from giant data centres to the palm of your hand. Your phone, your laptop, your smartwatch — all are becoming AI engines in their own right. It’s a shift that redefines not just how AI works, but who controls it, how private it is, and what it can do for you. This article explores the rise of on-device AI — how it works, why it matters, and why the cloud’s days as the centre of the AI universe might be numbered. What Is On-Device AI? On-device AI refers to machine learning models that run locally on your smartphone, tablet, laptop, or edge device — without needing constant access to the cloud. In practi...

Apple’s AI Push: Everything We Know About Apple Intelligence So Far

Apple’s WWDC 2025 confirmed what many suspected: Apple is finally making a serious leap into artificial intelligence. Dubbed “Apple Intelligence,” the suite of AI-powered tools, enhancements, and integrations marks the company’s biggest software evolution in a decade. But unlike competitors racing to plug AI into everything, Apple is taking a slower, more deliberate approach — one rooted in privacy, on-device processing, and ecosystem synergy. If you’re wondering what Apple Intelligence actually is, how it works, and what it means for your iPhone, iPad, or Mac, you’re in the right place. This article breaks it all down.   What Is Apple Intelligence? Let’s get the terminology clear first. Apple Intelligence isn’t a product — it’s a platform. It’s not just a chatbot. It’s a system-wide integration of generative AI, machine learning, and personal context awareness, embedded across Apple’s OS platforms. Think of it as a foundational AI layer stitched into iOS 18, iPadOS 18, and m...

Max Q: Psyche(d)

In this issue: SpaceX launches NASA asteroid mission, news from Relativity Space and more. © 2023 TechCrunch. All rights reserved. For personal use only. from TechCrunch https://ift.tt/h6Kjrde via IFTTT