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Tuesday, October 31, 2017

Nielsen will use Gracenote’s smart TV data for ad targeting

 Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new level.” In other words, advertisers using the Nielsen Marketing Cloud will be… Read More


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