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Thursday, September 28, 2017

Mattel’s MindRacers set brings Hot Wheels to life on the iPad

 Toy making giant Mattel has been flirting with high tech for a number of years now, from 3D printers to hologram Barbies. The through line between many of their efforts is an attempt to marry the physical with the digital, in order to capture the interest of a generation weaned on smartphones and tablets. Back in December of last year, when the company invested in hardware startup (and 2013… Read More


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